Visibility Scores
Measure how often you appear in AI answers with visibility score and share of voice metrics.
GEO audit
GEO audit: How visible is your business in AI answers?
Competitors appear in buyer answers but your business rarely does? We investigate answers, sources and your key pages. You receive a documented diagnosis and prioritised actions in a one-off paid audit.
PATERNOGA / GEO AUDIT
Illustrative audit example · no client data
What does a GEO audit cost and what is included?
- Price
- from €1,500 net, one-offThe entry price covers the base scope described here. We agree the actual scope before the project starts and record it as a binding quote.
- Suited to
- The cause of weak or unclear AI visibility is not yet known.
- Scope
- One brand, one offering and one agreed language with a German base scope. We review around 20 jointly confirmed purchase-relevant buyer questions across three available search and answer surfaces with repeated observations, up to three competitors and up to ten priority URLs.
- You receive
- Documented answers and observations with date and mode, brand mentions, the sources and links used, a competitor comparison, evidenced source and content gaps, prioritised actions, the three most important next steps, a summary for management and a 45-minute handover.
- Duration
- Around 7 working days after a complete briefing and confirmed measurement access, followed by a 45-minute handover.
- Limits
- No ranking, citation or lead guarantee. Failed observations are disclosed and never counted as missing visibility; API and consumer experiences remain separate.
- Next step
- Request a GEO audit
Understand and assess your AI presence
Sentiment & Keyword Insights
Analyze how AI describes your brand. Identify key themes, topics, and recurring narratives.
Citation Authority
See which websites influence AI-generated answers about your brand and track their authority.
FactCheck what AI says about your brand
Understand the claims AI makes about your brand, the sources driving inaccuracies, and how to correct them.
Competitive Benchmarking
Compare your presence against industry leaders and competitors.
Platform Comparisons
Uncover differences in visibility, accuracy, and representation across all the major AI engines.
See what AI tells potential customers about your business
Find out whether your offer is understood correctly, which sources shape the story and what to improve so your business becomes more visible and credible at relevant decision moments.
Define questions
We establish the topics and decision moments where your business should be visible.
Review answers
Relevant search and AI systems are assessed using a consistent question set.
Analyse causes
Sources, facts, content, crawlability and the competitive landscape are connected.
Prioritise actions
Findings are ordered by impact, effort and dependencies.
Gain insight across the major AI answer engines
We review answers as potential customers actually see them – in the systems’ real consumer experience rather than relying exclusively on isolated API output.
ChatGPT
Perplexity
Claude
Our own work sample · not a client case
Finding, limitation, decision
PATERNOGA: our search baseline, 1–5 September 2026
Finding: Our Search Console export contains 42 property impressions and six clicks. The query ‘geo audit’ has one impression, no clicks and an average position of 85.
Limitation: This is a very small Google baseline, not a stable ranking result or a measurement of AI mentions. Recent data may be preliminary. This sample does not yet have a valid consumer-AI answer panel, so we do not show an invented mention rate.
Decision: First correct the audit enquiry path and lead attribution, then measure a repeatable buyer-question panel. Your audit uses this separation of observation, limitation and prioritised action, supplemented with the answers, sources and competitors actually observed.
FAQ
Common questions about a GEO audit
Which AI systems are reviewed?
Depending on your audience and audit scope, we review the visible consumer experiences of ChatGPT, Perplexity, Claude, Microsoft Copilot, Google AI Overviews and AI Mode, and Gemini. Grok or DeepSeek can be included when relevant to your topic. The goal is not the longest platform list, but the systems your customers actually use.
What can a GEO audit examine?
We assess how often and in which context your business appears, how your offer is described, which sources shape answers, where facts are incomplete or wrong and how you compare with relevant competitors. Time periods, regions or audience groups can be added as a defined review frame when useful.
How many brands or offers can I review?
A clearly scoped audit usually focuses on one business, one offer and a relevant competitive set. Multiple product lines, locations or distinct competitor groups can be handled as separate review areas and scoped sensibly before work begins.
How many questions are examined?
The starting scope is 20 jointly confirmed buyer questions, three available search surfaces and three repetitions per question. Actual platform access and scope are agreed before work begins. Failed observations are documented, not counted as missing visibility.
How can I improve my visibility in AI search?
The audit shows where competitors or other sources are preferred and why. We turn those findings into prioritised improvements to facts, content, sources, page structure and technical accessibility. PATERNOGA can then plan those measures with you or implement them directly.
Which regions and languages can be considered?
The core focus is Germany and the DACH market, with local businesses reviewed in their actual service area. Regional and multilingual reviews are possible when the offer, website and audience provide a sound basis for them.
Does an audit guarantee future mentions?
No. An audit identifies prerequisites, gaps and potential levers. A mention or recommendation by an external system cannot be guaranteed.
Do I already need a large content library?
No. The audit shows which existing content can be used and where new, clearly supported content would be valuable.
What do you need to begin and what do I receive?
To begin, we need your domain, core offer, target market or region and the decision moments in which the business should be visible. You receive a prioritised audit finding with reviewed questions, answer patterns, source and technical observations, and clear next decisions. Subject-matter approval remains with you; PATERNOGA handles review, interpretation and prioritisation.
Contact
Request a GEO Audit
Pascal reviews your requirements and responds with a scoped proposal. Pricing on request; submitting does not place an order.