GEO audit

How does AI talk about your business?

Track your AI visibility, see where and how AI mentions your brand, and uncover insights to enhance your presence.

PATERNOGA / GEO AUDIT

Illustrative audit example · no client data

Understand and assess your AI presence

Visibility Scores

Measure how often you appear in AI answers with visibility score and share of voice metrics.

Sentiment & Keyword Insights

Analyze how AI describes your brand. Identify key themes, topics, and recurring narratives.

Citation Authority

See which websites influence AI-generated answers about your brand and track their authority.

FactCheck what AI says about your brand

Understand the claims AI makes about your brand, the sources driving inaccuracies, and how to correct them.

Competitive Benchmarking

Compare your presence against industry leaders and competitors.

Platform Comparisons

Uncover differences in visibility, accuracy, and representation across all the major AI engines.

See what AI tells potential customers about your business

Find out whether your offer is understood correctly, which sources shape the story and what to improve so your business becomes more visible and credible at relevant decision moments.

Define questions

We establish the topics and decision moments where your business should be visible.

Review answers

Relevant search and AI systems are assessed using a consistent question set.

Analyse causes

Sources, facts, content, crawlability and the competitive landscape are connected.

Prioritise actions

Findings are ordered by impact, effort and dependencies.

Gain insight across the major AI answer engines

We review answers as potential customers actually see them – in the systems’ real consumer experience rather than relying exclusively on isolated API output.

ChatGPT

Perplexity

Claude

FAQ

Common questions about a GEO audit

Which AI systems are reviewed?

Depending on your audience and audit scope, we review the visible consumer experiences of ChatGPT, Perplexity, Claude, Microsoft Copilot, Google AI Overviews and AI Mode, and Gemini. Grok or DeepSeek can be included when relevant to your topic. The goal is not the longest platform list, but the systems your customers actually use.

What can a GEO audit examine?

We assess how often and in which context your business appears, how your offer is described, which sources shape answers, where facts are incomplete or wrong and how you compare with relevant competitors. Time periods, regions or audience groups can be added as a defined review frame when useful.

How many brands or offers can I review?

A clearly scoped audit usually focuses on one business, one offer and a relevant competitive set. Multiple product lines, locations or distinct competitor groups can be handled as separate review areas and scoped sensibly before work begins.

How many questions are examined?

PATERNOGA does not use rigid prompt plans. The question set follows your offer, the most important decision moments and the agreed audit depth. A relevant selection tested consistently is more useful than a large set of arbitrary prompts with little business context.

How can I improve my visibility in AI search?

The audit shows where competitors or other sources are preferred and why. We turn those findings into prioritised improvements to facts, content, sources, page structure and technical accessibility. PATERNOGA can then plan those measures with you or implement them directly.

Which regions and languages can be considered?

The core focus is Germany and the DACH market, with local businesses reviewed in their actual service area. Regional and multilingual reviews are possible when the offer, website and audience provide a sound basis for them.

Does an audit guarantee future mentions?

No. An audit identifies prerequisites, gaps and potential levers. A mention or recommendation by an external system cannot be guaranteed.

Do I already need a large content library?

No. The audit shows which existing content can be used and where new, clearly supported content would be valuable.

What do you need to begin and what do I receive?

To begin, we need your domain, core offer, target market or region and the decision moments in which the business should be visible. You receive a prioritised audit finding with reviewed questions, answer patterns, source and technical observations, and clear next decisions. Subject-matter approval remains with you; PATERNOGA handles review, interpretation and prioritisation.

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